I was walking out of the grocery store today, happened to look up at the sky and what did I see above?

A Southwest Airlines airplane, crossing directly overhead.

There it was, thousands of feet up in the air, but I knew it was a Southwest plane, there was no doubt in my mind. I couldn't read the logo, but the company has done such a fantastic job by branding their business simply by maintaining their color scheme that, by simply looking at the underbelly of the plane from thousands of feet below, I could identify the fact that this was, indeed, a Southwest plane. Two very simple identifiers: airplane, color scheme, and I knew what it meant.

The thought was kind of striking... it made me wonder if I could choose two things about myself that would brand me for life, what would they be?

What might they be for you?

Labels: advertising, business, marketing, tip o' the day